CI Introduction

embracell CI
Blossom the seeds of beauty

Embracell's representative personal "e" was depicted as a seed, and it contained a story about the seeds of beauty gathering and finally blooming through skin science.

Background

  • The seeds of beauty are gathered together

  • blooming healthy beauty

  • meet dermatology and finally complete

Brand Value

‘embracell’ combines the meanings of ‘embrace’ and ‘cell’
It contains the value of ‘making women beautiful with beauty care that embraces cell science’.

Embracell Differentiating Point

01Golden Silkworm

Birth process

Silkworms have lived in clean environments since ancient times,
and their utility is so high that they are called insects of the sky.
In the Compendium of Materia Medica,
they are used as anti-inflammatory agents for skin,
They are currently being used in research in various fields
such as functional foods, adult diseases, and anticancer agents.

The production process of Golden Cocoon (Golden Silkworm)

The golden silkworm, produced using traditional breeding methods, is a 100% natural material jointly developed with the Chungbuk National University Silkworm Industry
RIS Business Group, and has a unique gold color.
The gold sericin contained in the golden silkworm is a complex protein raw material composed of 75% fibroin + 25% sericin, and is similar to NMF (natural moisturizing factor), so it has excellent skin affinity.

Difference between gold sericin and regular sericin
Gold sericin extracted from golden silkworms produced using traditional
breeding methods has superior ingredients than regular sericin.
1. Amino acid content

The skin is composed of various proteins such as collagen, elastin, and keratin.
When amino acids are absorbed into the skin, they activate fibroblasts (mother cells of collagen)
and produce a lot of skin proteins, making the skin ‘firm and plump’.

Amino Acid Sericin Golden Sericin
Glycine 12.7 12.81
Tyrosine 3.4 4.8
Valine 2.68 4.19
Glutamic acid 5.8 6.28
Threonine 8.25 8.76
Leucine 0.72 1.98
Isoleucine 0.55 1.37
Proline 0.67 1.07
Phenylalanine 0.43 1.67
2. Whitening effect

Golden silkworms contain more whitening ingredients than regular silkworms.
The food that golden silkworms eat, mulberry (Odi), is known to be effective for anti-oxidation and whitening.
Therefore, the gold sericin component of golden silkworms produced through traditional breeding methods
shows a superior whitening effect compared to regular sericin.

In Vitro efficancy test (B16) - Whitening effect
  • 1

    100% natural complex protein raw material - Golden Sericin ingredient

  • 2

    Rare species produced in Korea, patented raw materials, gold color

  • 3

    Ingredients similar to NMF (natural moisturizing factor), skin-friendly

  • 4

    Improves skin tone, antioxidant, whitening, and wrinkle relief

02Ell-4 Miracle

Ell-4-Miracle (Eldia Korea Patent No. 10-2367436)
Composition containing mixed fermented product of young tangerine,
young green tea and bitter orange blossom and its use for improving skin condition

EII-4-Miracle raw material, a mixed fermented raw material of young tangerine, young green tea, and bitter orange flower, is an excellent skin wrinkle improvement effect, skin elasticity enhancement effect,skin aging prevention effect, anti-inflammatory effect, and skin soothing effect, and is a raw material that helps maintain skin comfort and clean and clear skin.

  • Young Tangerine (Jisil)

    It is a young fruit of the tangerine tree,
    and has been considered a valuable medicinal ingredient in oriental medicine since ancient times.

  • Young green tea (sejak)

    Organic green tea made from young shoots
    carefully picked in the first spring of
    each year in Boseong,
    the birthplace of green tea.

  • Bitter orange blossom

    A precious raw material that has been used by European royal families since ancient times to relieve skin inflammation and
    soothe it.

Ell-4-Miracle (Eldia Korea Patent No. 10-2367436)

03Edelweiss Callus Steam Cell Extract

Edelweiss means noble white light, and
is famous as the eternal flower of the Alps.
The velvety white flowers that resemble stars have been considered a symbol of ‘purity.’

Efficacy / Effect

Edelweiss is exposed to extreme environments such as strong ultraviolet rays, excessive temperature and humidity changes, and strong winds in high altitude areas.
To overcome these environments, it contains various secondary metabolic products such as phenolic acids, lignans, and flavonoids, which have moisturizing/skin-soothing effects and antioxidant effects, and
absorbs ultraviolet rays to prevent them from reaching the skin.

  • Edelweiss is one of the main ingredients contained in extracts, and its antioxidant and DNA damage prevention effects have been revealed, and its wrinkle improvement effect is known through the collagenase expression inhibition effect and collagen biosynthesis promotion effect.

  • Callus (or callus, wound tissue, callus tissue) is
    an undifferentiated, irregularly shaped cell mass that forms around a wound in a plant.
    Plants are largely composed of meristems that divide and
    permanent tissues that do not. When cells from the meristem are first placed in a medium and grown, callus is formed.
    After that, an adventitious embryo is formed and differentiates into a plant.
    This callus is often called the “stem cell of the plant.”

04Greenol

Greenol: Patented raw material with skin antioxidant and soothing functions
  • Natural plant ingredients
  • Hypoallergenic
  • Antioxidant & anti-inflammatory
Patent
Title of the invention

Antioxidant herbal cosmetic composition for skin and scalp protection and
its manufacturing method containing greenol
(lavender, bergamot, freesia, peppermint, chamomile and rosemary)

Detail

Greenol is a herbal mixture extract that helps to soothe damaged skin by
having a skin-soothing effect on inflammatory reactions. It is non-toxic to keratinocytes,
has excellent antioxidant properties and enzyme oxidation inhibition,
and does not cause microbial growth even after long-term storage,
making it suitable for use as a cosmetic ingredient for skin and scalp protection.